Gartner 于 2022 年 3 月 22 日发布魔力象限报告，以 Power BI 为产品代表的微软连续 15 年获得领导者，并且连续 4 年位于领导者象限最高地位。
2022 结果
2022 年魔力象限图出炉：
什么是魔力象限
Leaders execute well against their current vision and are well positioned for tomorrow.
领导者，可以很好地执行他们当前的愿景，并为明天做好准备。
Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
远见者，了解市场的走向或对改变市场规则有远见，但尚未很好地执行。
Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
利基者，成功地专注于一小部分，或者不专注，不创新或超越其他人。
Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.
挑战者，今天表现良好，或者可能主导大部分市场，但没有表现出对市场方向的理解。
具体到商业智能平台，其具体的含义是：
领导者，表现出对关键产品功能的深刻理解，以及该市场买家对客户成功的承诺。
他们将这种理解和承诺与支持价值证明、增量购买和企业规模的易于理解和有吸引力的定价模型相结合。
在现代 ABI 平台市场中，购买决策是由需要易于购买和使用的产品的业务用户做出的，或者至少受到其严重影响。
他们要求这些产品能够提供明确的业务价值，并使技术专长有限且无需 IT 部门或技术专家前期参与的人员能够使用强大的分析。
在一个以不断创新为特征的快速发展的市场中，领导者不仅仅关注当前的执行。
每家公司还确保拥有强大的路线图来巩固其作为市场领导者的地位，从而有助于保护买家的投资。
挑战者，有能力在这个市场取得成功。但是，它们可能仅限于特定用例、技术环境或应用程序领域。
他们的愿景可能会因其产品组合中的各种产品缺乏协调战略而受到阻碍。
或者，他们可能在有效营销、销售渠道、地理分布、行业特定内容和创新方面不及领导者。
有远见的人，对提供现代 ABI 平台有着强烈或与众不同的愿景。
它们在所涉及的领域提供了深层功能。但是，它们在满足更广泛的功能要求方面可能存在差距，或者它们在客户体验、运营和销售执行方面的得分可能较低。
有远见的人是思想领袖和创新者，但他们可能缺乏规模，或者可能对他们的成长能力和持续执行能力感到担忧。
利基玩家，在特定领域（行业、垂直或用例）表现出色，或者他们擅长满足使用特定云堆栈的组织的 ABI 需求。
但他们在创新或性能方面超越其他供应商的能力可能有限。
他们可能专注于 ABI 平台市场的特定领域或方面，但在其他地方缺乏深度功能。
或者，他们可能拥有相当广泛的 ABI 平台，但实施和支持能力有限或客户群相对有限（例如，仅在特定地区或行业中）。
重要解读
我们通常关注 Power BI，Tableau 以及中国厂商的情况。
关于 Power BI
Microsoft is a Leader in this Magic Quadrant. It has massive market reach and momentum through Office 365 and a comprehensive, visionary product roadmap. Microsoft Power BI offers data preparation, visual-based data discovery, interactive dashboards and augmented analytics.
The new “goals” capability enables data-driven and collaborative tracking of key business metric scorecards. Power BI is primarily deployed as a SaaS option running in Azure, but offers a less-functional on-premises option in Power BI Report Server. Microsoft continues to align Power BI closely with Office 365, Microsoft Teams, Excel and SharePoint. In 2022, Microsoft’s vision is to make Power BI the hub for data and analytics in an organization.
Strengths
- Alignment with Office 365, Teams and Azure Synapse: The inclusion of Power BI in the Office 365 E5 SKU has provided an enormous channel for the platform’s spread. As many customers turn to Teams for remote work collaboration, the ability to access Power BI and now “goals” within the same Teams interface is a compelling integration for business users. Power BI and Azure Synapse alignment addresses multiple data and analytics personas and use cases.
- Price/value combination: Power BI does not sacrifice quality in order to achieve its disruptively low pricing model. The Power BI cloud service is rich in its capabilities, which include an enlarged set of augmented analytics and automated ML (autoML) capabilities.
- Power portfolio and product ambition: Microsoft has a clear vision for cross-utilization of Power BI, Power Apps and Power Automate to drive business value. Power Apps can be embedded in Power BI dashboards or access Power BI datasets, and Power Automate flows can be constructed to take various actions based on the data. AI-powered services, such as text, sentiment and image analytics, are available within Power BI Premium.
Cautions
- Gaps in on-premises capabilities: Compared with the Power BI cloud service, Microsoft’s on-premises offering lacks significant functional capabilities, including dashboards, streaming analytics, prebuilt content, natural language question and answer, automated insights, and alerting.
- Azure as the only deployment option: Microsoft does not give customers the flexibility to choose a cloud IaaS offering. While data connectivity enables multicloud and hybrid cloud scenarios, its Power BI service runs only in Azure. However, customers that utilize Azure can take advantage of the global reach and multigeography capabilities offered by Microsoft’s cloud platform.
- Content publication process and governance: Creating a process for promotion and publication of Power BI content can lead to a significant administrative overhead for customers. With a one-to-one relationship between published Power BI apps and Workspaces, organizations may be manually managing many hundreds of Workspaces — an issue Microsoft plans to address in its roadmap. How to govern self-service usage is one of the most common questions asked about Power BI by users of Gartner’s inquiry service.
强调了 Power BI 正与 Office 365 协同一致，在价格低廉的情况下还能确保质量，Power 系列产品有清晰的战略路线，极度具有竞争力。
在本地版部署方面与云原生版之间的差异越来越大了。仅仅支持在 Azure 部署。发布为 App 的模式会导致企业内 App 过多，微软表示未来会加以改进。
关于 Tableau
关于 中国厂商
第一个要说的是阿里云。
Alibaba Cloud
Alibaba Cloud is a Niche Player in this Magic Quadrant. It competes primarily in Asia/Pacific, but it has global potential. Alibaba Cloud is the largest public cloud platform provider in Asia/Pacific. It offers data preparation, visual-based data discovery, interactive dashboards and augmented analytics through its Quick BI platform. This platform is available as a SaaS option running on Alibaba Cloud’s infrastructure, an on-premises option on Apsara Stack Enterprise and an embedded analytics option with Alibaba Business Advisor.
Quick BI 4.1 has improved data source connectivity capabilities for accelerated queries and broader integration options with the mainstream digital workplace applications (DingTalk, WeChat/WeCom and Lark) in China.
Strengths
- Digital workplace-oriented collaborative analytics: Quick BI is seamlessly integrated with DingTalk — Alibaba Cloud’s digital workplace application that has massive adoption in China. DingTalk not only improves collaborative analytics with multipersona users, but is also an important sales channel for Quick BI.
- Composable analytics to drive actions: Quick BI is utilized in Alibaba Cloud’s “Data Middle Office” strategy, which delivers modular and reusable D&A capabilities. Quick BI offers native support for Dataphin (a data integration product), which can be used to help compose analytic applications and automate business-oriented actions in Business Advisor, closing the loop of analytic tasks.
- Data literacy program: Quick BI launched its task-based training program to upskill its users, including onboarding, systematic product courses, real-world practice with users’ own data and analytics experience sharing via livestreaming. The program is coupled with incentives that provide coupons to offset the license cost and store credits for Alibaba Cloud’s e-commerce store.
Cautions
- Investment focus: Although Alibaba Cloud is large in overall company size, Quick BI is not a strategic focus compared to the vendor’s DBMS and AI product lines. The overall headcount for Quick BI is fewer than 100 people, which is significantly lower than other major hypescalers’ ABI platforms.
- Product dependence: Like other large cloud service providers’ analytics offerings, Quick BI is highly dependent on other Alibaba Cloud services to provide governance, data management and advanced analytics capabilities. Although Quick BI is competitively priced, the total cost of a customer’s analytics ecosystem may rise when they require additional capabilities that are only adapted to the service Alibaba Cloud provides.
- Geographical presence and market momentum: Alibaba Cloud is a China-focused vendor, with a minimal installed base elsewhere. As a SaaS offering, Quick BI is often packaged into the vendor’s integrated Data Middle Office solution.
第二个要说的是帆软。
- FanRuan. FanRuan is one of the largest ABI vendors in China, where its traditional, report-centric BI product, FineReport, is widely used. Its new FineBI product offers self-service, visually driven BI via an on-premises deployment model. FanRuan did not meet the criteria for market momentum required for full coverage in this Magic Quadrant.
帆软也得到了提名。
演化过程
2008 到 2022 的 15 年商业智能领域演化过程：
