大福利 | PUPU星人儿童节礼物设计

儿童节将至，腾讯ISUX联合腾讯行政合作，以PUPU Aliens为角色形象，针对大小朋友设计了儿童节背包套装，给大小朋友送上萌力十足的儿童节祝福。

1. 设计概念 | Concept

今年六一儿童节，我们决定以噗噗星人为角色打造一系列的儿童节品牌产品。我们希望借此机会，让更多使用这些产品的大小朋友更加熟悉噗噗星人的角色。

For this year’s Children’s day, we have decided to make some brand products for children with PUPU Aliens characters. We hope that PUPU Aliens characters become more familiar to many children by using these products.

我们将“快乐的学校生活”作为儿童节礼品设计的整体概念。首先，我们回顾了我们自己的童年记忆——那些吃零食、弹乐器、做手工、玩各种游戏，在操场上耗上一整天的日子，并从其中选取了野餐、音乐、艺术、运动作为关键词。

We have thought of ‘Fun school life’ for the whole concept of this children’s day gift design. We chose keywords such as picnic, sports, music and art by looking back to our own childhood memories such as eating snacks or playing various games, spending the whole day in the playground, making various art crafts, and playing with various instruments.

2. 草图 | Sketch

根据我们所选的关键词，结合噗噗星人的形象，我们把孩子每天都会经历的趣味学校生活绘制成各种有意思的场景。

Based on the keywords which we chose for the concept, we tried express the fun part of school life which children experience everyday.

3. 设计系统 | Design system

首先，我们基于草图设计了用于产品图案基础形象。为了匹配核心概念，我们为每个角色搭配了不同的小物件。

First, we designed the basic character design for the illustration based on the sketchs. We applied different items for each character which match the concept .

3.1 主要角色设计 | Main character design

3.2 延展图形 | Secondary graphics

我们也延展了各种各样与主题概念相关的元素来丰富主图形的表达。

We also designed various elements related to the concept which can support the main graphics.

为了让这些图案在不同的产品上亦保持规范一致的应用，我们综合颜色、布局和图样的维度设定了一套设计系统。

To apply these graphics to various products in a consistent manner, we made the design system by defining the colors, layouts and patterns.

3.3 色彩系统 | Color System

3.4 基础插图与布局 | Basic illustrations and layouts

3.5 图样 | Patterns

4. 设计的应用 | Application of design

考虑到学龄前后阶段不同小朋友的需求，我们决定针对大童和小童做了不同的背包套装。大童，选择大背包和手提包，应对上学、外出各种场合；小童则使用更轻便的小背包，搭配餐盒，适合他们户外活动、野餐。同时，材质上也做了区分，大童背包选择更结实的290T斜纹复合面料，背包底部还做了耐磨处理；小童背包则选用潜水料，更轻便柔软舒适，适合小小朋友日常使用。

4.1 背包&手提袋 | Backpacks & Supply bags

书包和手提袋的设计应用了以上的设计系统。两种颜色的组合分别适用于男孩和女孩，特意选用了男女生各自的颜色喜好。

为六岁以上儿童设计的书包酷而时尚。中性色调的薄荷绿与紫色的搭配适用于女孩，而黑灰配色款则适用于男孩。

We designed the school backpacks and supply bags by applying the design systems above. The two kinds of color combinations were applied for boys and girls each, applying the colors they prefer.

The backpack for over 6 years old were designed to be cool and fashionable. A neutral mint and purple colors were applied for the girls and black and gray colors were applied for boys.

低龄儿童款的背包则设计得更为萌系。一款使用了生动鲜艳的黄色，而另一款的配色则用的是薄荷绿配紫色。

The backpacks for under aged children were designed to be cute. So vivid yellow color was applied for one and mint and purple combination were applied for another version.

4.2 购物袋&时间表 | Shopping bags & Timetable sheet

我们还为礼品套装设计了专属的“学校时间表”和外包装袋，这所有的设计都贴合我们所规划的设计系统。

Also, a shopping bag and a school timetable sheets were designed for these backpacks. All the designs follow the system guide we have planned.

4.3 便当盒&便当袋 | Lunch boxes & Pouches

我们也为儿童设计了便当盒和便当。因为午餐盒的中间圆形部分是可以更改的，小朋友可以在这个部分自行换不同的图案，乐趣十足。

We also designed lunch boxes and pouchs for children. Since the middle rounded part of the lunch box can be changeable, various character illustrations have been applied to that part for fun.

5. 最终成品 | Final outputs

节庆礼品一直以来对于品质的高要求，我们在礼品选品一开始，就确定了和品牌合作的方向。背包是Dr. Kong江博士品牌产品。Dr.Kong从健康鞋、护足配件到护脊书包，鼓励用科学健康的生活方式开启每一天的健康之旅。小童餐盒是Monbento品牌产品。Monbento来自法国克莱蒙费朗，它是轻巧有爱又环保的随身餐饮用具品牌。

6. 传播策略 | Brand Communications Strategy

6.1 宣传主题 | Theme

“小背包，大世界”是本次噗噗星人六一礼品的宣传主题。小时候，我们把零食、玩具装进小背包，带着它去野餐；长大了，我们把书本装进背包，开始学习知识。小小的背包，装满了着我们的欢乐、思索和期待，带着它，好像就有了探索世界的勇气。“小背包，大世界”的主题就这样产生了。

6.2 视频故事脚本 | Storyboard for video

孩子们兴奋时往往会跳上跳下。将其应用到“有趣的学校生活”的概念中，我们规划制作了一个宣传视频，使每个角色都明亮而快乐地跳动。视频比例设置为1 : 1，以便在社交媒体平台上共享。

Children tend to jump when they are excited. Applying this to the concept of ‘Fun school life’, a promotional video was planned which each character jump brightly and cheerfully in order. The video ratio was set to a 1:1 ratio to share on social media platforms.

6.3 主要视觉效果 | Key visuals

基于设计系统，我们设置了关键的视觉效果。插图上采用了纸张纹理和笔触样式的笔触，使整体色调看起来更像是涂鸦，与儿童节的概念相符。

Based on the design system, key visuals were set. A paper textures and brush style stokes were applied to the illustrations to make the overall tone look more like a doodle to match with Children's Day concept.

6.4 视频呈现 | Final video

基于设计系统，我们设置了关键的视觉效果。插图上采用了纸张纹理和笔触样式的笔触，使整体色调看起来更像是涂鸦，与儿童节的概念相符。

就像电影“头脑特工队”中的角色Bingbong一样，许多孩子很长一段时间都记得自己童年时期最喜欢的角色。我们希望获得噗噗星人儿童节礼物的孩子们会很高兴，并且随着年龄的增长，他们能够一直记住噗噗星人。

Just like the character Bingbong in the movie ‘Inside Out’, there are many children who remember their favorite characters of their childhood for a long time. I hope that the children who gets PUPU Aliens' Children's Day gifts will be happy and they will be able to remember PUPU Aliens for a long time as they grow older.

7.粉丝福利领取

我们将从参与抽奖的Q粉中抽出4位幸运鹅，每人送PUPU ALIENS儿童节大童背包1个（款式随机发送）。