Note_Motivation & Gamification

When will tangible rewards inspire consumer/employee motivation？

1. When the work you want to inspire is non-creative work
2. When financial compensation is the main concern, i.e. low-income workers.
3. When you need short-term adoption.
4. When no other intrinsic motivation available. (i.e. Subway's buy 9 get 1 free)

So what is intrinsic motivation made of?

1. competence, the motivation of getting better.
2. relatedness, social relationship under the background of evolution.
3. autonomy, we want to control what we do.

What about intrinsic motivation in a workplace?

Direct Motivation(Good): Play, Purpose, Potential Indirect Motivation(Bad): Emotional Pressure, Economic Pressure, Inertia

What is play?

Play is the creative part or the adaptive aspect of your job. Flow

What is feedback and context?

• Feedback contains message to user about {Progress, Completion, Approval, Keep going, Appreciation, sth user can show off}
• Context is the key to the message, {how&when did I earn this, Why did I earn this, Why positive, who gave me this}
• Variable ratio of reward schedule gives us surprise and delight

The power of small, clear, precise goals

• People don't know what you are doing: Tap table with a rhythm of a simple song in your head, and ask the guest what song you are thinking. Most of them will have no idea.
• Break the things with small goals.

Secret to success

1. A guiding strategy
   • focus on the right thing (different go will have different strategy)
2. an implementation plan
   • like interaction of UI/UX interaction
3. a design plan
   • first, we need have a goal, like more money, more post, more reads.
   • then we design it bottom up, what's the behaviors are actually going. behavior is the fundamental atomic units.
   • then the middle, like KPI, this should have specificity, without specificity, you can't look the data and figure out what to change. The ability to monitor and close the feedback loop is what makes the stuff so special.
   • personas & motivations.
     • who is your audience and what do they want?
   • evaluate context
     • give people they like
   • using a matrix help analysis
4. an operational plan
5. The reality of Gamification:
   • Successful implementation also loses power along with time, it is just slower than the unsuccessful ones. So the better practical way is wave implementation.

Reference

Human Motivation, Gamification, and Secrets to Creating Successful Behavioral Programs